Toyota develops new magnet for electric motors aiming to reduce use of critical rare-earth element by up to 50%

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The newly developed magnet uses no terbium (Tb) or dysprosium (Dy), which are rare earths that are also categorized as critical materials necessary for highly heat-resistant neodymium magnets. A portion of the neodymium has been replaced with lanthanum (La) and cerium (Ce), which are low-cost rare earths, reducing the amount of neodymium used in the magnet.

http://newsroom.toyota.eu/toyota-develops-new-magnet-for-electric-motors-aiming-to-reduce-use-of-critical-rare-earth-element-by-up-to-50/